Abbreviated Marketing News Round-up
Online Video Viewing Accelerates Online video viewing accelerated in 2009, with 19% more people in the US viewing more videos for longer periods of time, according to comScore Video Metrix data from...
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Google Surpasses Coca Cola to Become the Second Most Valuable Brand on The Planet Google has reached another milestone in it’s relatively short history and surpassed Coca Cola, Microsoft and IBM to...
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Google Moves DoubleClick Into Next Generation Of Display Ad-Serving Google launched the next generation of ad-serving technology Monday in an effort to continually improve ad-serving. DoubleClick for...
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Display Ads Stimulate Search, Confirms Eyeblaster Study Open a browser window and type in a URL. It’s simple enough, but more often than not, people rely on search engines to find exactly what they...
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Viewers Prefer Olympic-themed Ads Viewers of NBC’s Olympics coverage through February 20, 2010 preferred ads with an Olympics theme, according to data from The Nielsen Company. Six of the 10 most-liked...
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E-commerce Spending Falls First Time U.S. e-commerce spending fell for the first time on record in 2009, according to the comScore 2009 U.S. Digital Year in Review. Total U.S. e-commerce spending...
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Opt-In Email Next Best After Family And Friends The conclusion drawn in a new report from Merkle, View from the Inbox, 2009, is that Email continues to be a popular marketing communications channel in...
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Hulu Gains 10 Million Viewers In February Hulu jumped two spots to become the fourth largest video site in the U.S. in February, according to the latest data from comScore VideoMetrix. Hulu drew an...
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Facebook May Go Public … CFO Gideon Yu Leaves Company The departure of the 37-year-old Mr. Yu and the ensuing search for a replacement are likely to renew speculation that Facebook is stepping up plans...
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Twelve Brands That Will Disappear By End Of 2010 A number of well-known brands disappeared in the last year in large part due to economic forces. Many of them were in the retail industry, led by...
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Google’s DoubleClick Unveils Network Builder Google unveils today its DoubleClick Network Builder, which allows publishers to build out and operate a partners’ ad network. The product, which sits on...
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Social Networking Generates Leads, Closes Sales For Marketers According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say...
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Abbreviated Marketing News Round-up
Americans Blame Ad Agencies, Media For Economic Crisis Two-thirds of Americans (66%) believe ad agencies have at least some responsibility for the current economic crisis because they caused people to...
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Abbreviated Marketing News Round-up
42M Americans Listen to Radio Weekly on Digital Audio Platforms The latest study by Arbitron and Edison Research shows continued growth in usage and ownership of various forms of digital audio...
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Online Video Ad Growth Slows Like much of the rest of the media marketplace, estimates for the rate of ad spending for online video has slowed down considerably in recent months, but it remains one of...
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Coke Pushes Pay-for-Performance Model Coca-Cola Co. is trying to start an industry wide movement toward a “value-based” compensation model like one it’s adopted that promises agencies nothing more than...
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